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PR*Bar to Develop Team USA Performance Nutrition Bars

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By: Sean Moloughney

Editor, Nutraceuticals World

In consultation with U.S. Olympic Committee (USOC) sports dietitians, PR Nutrition, Inc., (PR*Bar), Carlsbad, CA, will create, develop and sell a line of Team USA performance nutrition bars through a multi-year licensing agreement.

A portion of the proceeds from sales will support the training of U.S. Olympic and Paralympic athletes and hopefuls. The agreement runs through June of 2017.

PR*Bar’s line of Team USA performance nutrition bars, as well as PR*Bar’s U.S. Olympic-branded nutrition bars, will be available at retail in mid-2011. This licensing agreement augments the USOC’s strategy to build a long-term, competitive licensing platform.

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